TASTY RESTAURANT MENU DESIGNS
Set your restaurant apart while maximizing your sales with a custom design menu. Create an immediate impression that gets your customers taste buds craving your signature dishes, drinks, or appetizers. Kick-off your grand opening with a menu design that is on-point and visually scrumptious.
Elements of Menu Design
Restaurant menu design is the backbone of your operation. Menus are what every one of your customers will see. They are often one of the most overlooked aspects of marketing. From creating a strong brand to upselling your highest margin items, menus are your silent salesman.
An effective menu design will help you:
Improve your restaurant's image
Properly present your food items and drinks
Upsell appetizer and dessert sales
Promote customer loyalty programs
Drive carryout and delivery sales
Aspects of an Impressive Menu Design
The last thing you want is an amateur restaurant menu design. Improper color usage, inconsistent font types and sizes, non-contrasting colors, poor use of images, and unbalanced spacing are just some of the issues that could occur if you don't have prior design experience.
A well laid out menu will consist of:
A theme-based design
Proper use of brand colors
Featured items and specials
Easy to read fonts
9 Pillars of Restaurant Menu Design
Yeh, it sounds cheesy, but the menu design needs to be yummy! What does this mean? It's simple. Your menu needs to stand out and demand attention.
An effective restaurant menu design needs to be intricately thought out:
1. Selecting your theme
A theme is the look and feel of your restaurant menu. The theme you choose must be in tune with your restaurant's ambiance, colors, and brand.
2. Font selection
AKA typography, the font style, needs to be easy to read yet visually appealing. A quick tip is to choose no more than two font styles, but it is recommended to go with one font.
3. Organizing your menu categories
Menu categories determine the visual flow of your menu. An example of this would be featuring your appetizers first,
featured new items, and lunch. Sprinkled into this arrangement could be a signature drinks insert.
4. Incorporating your logo
Your logo and how it is included with the menu design is crucial. Many times, the logo is added cleanly to the front and back of your menu design. Free, optional logo design is included with every restaurant menu design that we do.
5. Optimizing colors
The right selection of colors for your menu design is what will maximize readability while adding a visually engaging touch. High contrasting colors, such as black on white, always work well. Another tip is to incorporate your brands and logo colors into the selection. This will enhance your brand and set you apart from the competition.
6. Incorporate Images
If used correctly, you can dramatically increase sales of your highest margin food items, dessert, and drinks. Always remember, too many images can be distracting and overcrowd your menu design.
7. Add CTA
Call to actions such as carry out, delivery options, and loyalty programs are must-haves for menu design. These items can increase your sales and keep your customers coming back.
8. Review and Update
Once you have your restaurant menu design, sleep on it, then review 24 hours later. This will help you catch missed things or details. Another suggestion is to have close friends and family do a review and gather feedback.
9. Finalize then Promote
After several revisions, your menu design will be done, and you can send it to the printers! Make sure to upload your new menu to your website and all social media platforms, so the public is notified.