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How to Easily Set-Up and Use QSR Digital Menu Boards

Updated: Sep 2, 2021

QSR digital menu boards

Quick Serve digital menu boards are an excellent complement to any quick-service restaurant's digital menus boards. Promotions and good upselling can help you increase revenue.

When it comes to QSR digital menu boards, many QSR restaurants make the mistake of placing menus in awkward or difficult-to-see areas. We've decided to explore the best methods to set up and arrange your digital menu boards to avoid these mistakes and expand your business.

What are Quick Serve digital menu boards?

QSR digital menus serve two primary functions for quick-service restaurants:

1. Improved Visibility

When set up correctly, your menu will be easier to read and view. This improves your customer's experience while improving the menu ordering time. You will also be able to better promote higher-margin menu items by using HD images and videos.

2. Menu Flexibility

Print menus not only restrict you from emphasizing items, but they also have a limited number of items compared to digital menu boards. With Quick Serve digital menu boards you have total control over what you display, how it is arranged and what you show. From making on-the-flyedits to adding new items you can use QSR menu boards to perfectly display your restaurant menu!

So, where should QSR digital menu boards be placed?

The vast majority of individuals go to fast-food outlets to eat "something." They're undecided about which option to take. You should place the digital menu boards near the POS.

Customer service is important. You will have a lot of problems with disgruntled consumers if the digital menu board and POS are not close to one other. They will become irritated by extended wait times while other customers struggle to read the menu and may even quit your establishment.

As a result, QSR digital menu boards should always be placed in the same line of sight as the point of sale. It's the most time-saving combination. What about the method of mounting?

You can hang them wherever on the wall, depending on the interior. A ceiling mount, on the other hand, has proven to be far more efficient and popular.

Impulse Purchase at the Point of Sale

Using tablets or other small devices right in front of the customer at the point-of-sale is an efficient technique to play on their impulse. This last-minute burst of information has the potential to boost sales significantly.

On your POS digital signs, emphasize upselling and encourage combos. Cross-selling opportunities and loyalty schemes are also beneficial. When the customer is ready to order, seeing a great bargain or a combo will make them feel impulsive. It is the foundation of quick-service restaurant revenue growth.

What about giveaways and promotional items?

You must use a different strategy for limited-time offers (LTOs) than you would for traditional quick-serve digital menu board placements and methods. The POS instinct has nothing to do with LTOs. Instead, businesses must elicit an impulse far sooner in the process and lure buyers with their originality. The easiest method to do this is to put it in all of the facility's prominent areas and at every location.

If your LTOs are a success, you may even try putting them on QSR digital menu boards as separate images. For these crucial elements, it's better to display them in portrait mode, as this orientation alerts clients that they should pay attention to them. Now that they're visible, you need to call attention to them by presenting them in an uncommon way (different colors, contrasting backdrop, or different type).

Options for Window Digital Menu Displays

There is no better alternative than using window digital menus if you have a lot of foot traffic. They should be focused on marketing your greatest and most attractive menu items, just as advertising signage. However, there should be a strong focus on getting individuals to participate. Use their curiosity to get them to open the door.

Window digital menu boards must be focused on aesthetic quality and appeal. When standing in front of a restaurant, people don't need to know what's in the food or how many calories are in it. Instead, they should concentrate solely on the food special offers or new item videos you may have.

You must ensure that external lighting sources do not wash out the display light before deciding on a method. Specialized screens that counteract this ambient lighting are available and well worth the investment. If your restaurant is located between two buildings, the display does not need to be as bright because it is protected from the light throughout the day.

Menu Signage for the Dining Room

It's not enough to have QSR digital menu boards at the POS to successfully interact with and engage your customers. The QSR menu signage in the eating room is much different from the rest of the restaurant. It is not intended to increase sales; rather, it is intended to make the eating space and meals more enjoyable.

Only include the most famous content with the greatest branding - this influences clients' buying selections on their next visit. You can also insert social media feeds or brand identification films in addition to these features. Consider it live television.

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