Updated: Dec 15, 2021
If you own a restaurant, it may be time to upgrade your menu signage from hard plastic to digital menu boards. Traditionally, menu displays have been uninspiring, and employees have been required to update them by printing new paper menus whenever the menu or pricing changes.
Digital menu boards are transforming the way restaurants interact with their customers. You can attract a customer's attention and enhance their ordering experience by using compelling images. Additionally, digital menu displays can help you differentiate yourself in the highly competitive restaurant industry.
That being said, simply replacing static menus with digital menu board solutions does not guarantee revenue growth. You must be strategic in your content creation and display design in order to maximize overall customer experience and engagement. This article contains winning digital menu tips that you can use to advance your digital game.
So what is the big deal with Digital Menu Boards?
Almost every industry is leveraging information technology to streamline business operations, and the food service industry is no exception. Modern restaurants are incorporating digital signage and digital menu software into their window displays and point of sale systems in order to increase advertising, sales, and entertainment.
McDonald's and other fast food chains have embraced digital menu board kiosks to cut down on wait times, improve order accuracy, and boost customer satisfaction.
Digital signage is frequently used in restaurants as a digital menu board. Consumers today demand convenience, compelling many food establishments to rethink their business models. Digital Menus that are easy to read are a priority for clients who visit your establishment, and you can use digital displays to showcase your offerings in addition to menu information. Among the advantages of digital menu displays are the following:
1. Customers' Engagement
Customers respond more positively to vibrant and bright visuals. The purpose of using visually appealing imagery in menu boards is to pique your visitors' interest. For instance, a photograph of hot, spicy wings will naturally pique a customer's appetite.
2. Automatically Update Your Menu
Your customers can easily determine what is available at any time of day by simply looking at the menu display. They can view breakfast, lunch, dinner, and daily specials without having to wait to speak with the staff.
This is an excellent feature of digital signage, as it allows for the scheduling of content at a specific time. For example, between 6 a.m. and 11 a.m., only breakfast items will be displayed, and between 11 a.m. and 3 p.m., only lunch items will be displayed.
3. Promote Deals and Offers
Everyone enjoys a good deal, and you can use compelling offers to pique your customers' interest. Certain systems can be pre-programmed to initiate and terminate seasonal promotions, as well as to promote offers based on the time of day, such as happy hour. Additionally, content can be scheduled for a particular day of the week. For example, Monday night specials will be available from 6 p.m. to 10 p.m.
You can use digital menu boards to upsell a customer on additional items. To entice customers to make unplanned purchases, you can promote combo meals, new desserts, and appetizing 'dishes of the day.'
5. Common Menu Board Design Errors
Before you choose a design for your digital menu board, it's critical to understand the most common mistakes. Menu boards require considerable planning in order to be effective in your restaurant. Several pitfalls to avoid include the following:
6. Digital menu displays that are too crowded
Utilization of statistical menu images
Inadequate placement and size of digital displays
Without regard for allergies, calorie counts, or nutritional information
Incorrect categorization of menu items
Only text is displayed in the menu displays
7. Suggestions for Creating Digital Menu Displays
If you want to transform your restaurant through the use of digital signage displays, follow these best practices:
8. Increase the quality of your food images
While the internet is replete with generic food images, you want to use images that are unique to your brand. By utilizing authentic photographs, you will also avoid disappointing your customers once they receive the food.
You should hire a professional food and beverage photographer to capture the essence of your products. The photographer will use consistent lighting to complement the image of your brand. Bear in mind that not all menus require images, and you don't want to overwhelm your audience with imagery.
9. Incorporate Video
People are naturally drawn to motion, which is why you should not be afraid to incorporate video content into your menu displays. Videos and animations can help your restaurant's messaging stand out and increase brand recognition. For instance, you can use a video of a juice splash to demonstrate your dedication to healthy eating. Bear in mind that animations can be distracting, so they should be used sparingly.
10. Utilize Free Images
Allow your restaurant's low budget to prevent you from reaping the benefits of digital signage. The internet is brimming with resources that can be used to create visually appealing menu displays.
You can create free digital menus using PowerPoint or Google Slides. By utilizing a platform such as Google Slides, you can access hundreds of digital menu board templates. Once your menus are created, all that is required is digital signage software to display them to your customers.
11. Utilize Uncluttered Designs
A perplexing digital menu will only impede a customer's ability to make a choice. You want to create easily-readable menu displays by categorizing information into categories, rows, and columns.
Multiple slides can be used to group your items logically. For instance, from 7 a.m. to 11 a.m., you can display your breakfast slide using digital signage software. Avoid over-stuffing your menu displays with content. You want to ensure that your menu items are easily understood by your customers in order to enhance their experience.
12. Avoid Being Afraid of Color
When used effectively, color can pique a customer's interest and reinforce branding. When selecting colors, keep tone and readability in mind. For instance, while red, yellow, and other vibrant colors draw the eye, they also contribute to eye strain. You can use these vibrant hues sparingly to convey a sense of freshness.
To simplify things, choose three primary colors that you will stick with. Additionally, you can use color to set the mood for the restaurant's environment. For instance, black is frequently associated with elegance, whereas blue is associated with relaxation.
13. Make Use of Large Fonts
From the point of ordering, you should ensure that your customers can clearly see the menu options. Use legible fonts and avoid brightly colored fonts if your displays feature bold colors. Different font sizes can be used to categorize items, and similar categories can be bolded or italicized.